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When it first came out in 2005, Freakonomics unearthed the hidden side to everything, helping bring behavioral economics to the forefront of popular culture. But it also has had lasting impacts on how leaders understand problems, how advertisers understand consumers, and how we all understand the workplace. Coauthor Stephen Dubner explains the difficulty of bringing complex economic concepts to the masses, what's surprised him about the hidden side of everything, and what he sees as the impact of his work. Dubner is coauthor of Freakonomics: A Rogue Economist Explains the Hidden Side of Everything and host of the Freakonomics podcast.

In a crowded media and marketing environment, it can be hard to catch the attention and imagination of consumers. Two people paying close attention to what's working now are Tonight Show host Jimmy Fallon and seasoned marketing executive Bozoma Saint John, and they've just launched a reality show called "On Brand" to showcase the work that creatives and companies do to sell their ideas, products, and services. Fallon and Saint John share what their different career paths have taught them about personal branding, working collaboratively, managing teams, and how to navigate the changing media landscape.

Cory Doctorow, author and digital rights advocate, argues that big tech companies from Facebook to Google and beyond have evolved - or devolved - in a disappointing way. He says that many large tech companies begin with a good product, but that over time they prioritize first business customers, and then ultimately shareholders and profits over end users. That creates a decline in service quality, and Doctorow explains why that's bad for customers, companies, and the broader economy and society. Doctorow wrote the new book Enshittification: Why Everything Suddenly Got Worse and What to Do About It.

Vijay Govindarajan explains how to create a new business while optimizing an already existing one.

The five components of emotional intelligence and how to improve each.

You’re juggling a lot of different priorities. Clarify which one is most important. That way, the next time you feel torn between two commitments, you’ll know which one deserves your attention first.